Popsiclo

Womens Clothing Brand

Consultant

January 2023 - July 2023

Experience

Content Creation

Social Media Advertisement

Event Management

Customer Engagement

eCommerce Platform Management

Branding Kit

SEO/Keyword Management

Influencer/Affiliative Marketing

Who is Popsiclo?

Popsiclo is a fashion line born from the idea that mom clothes should be stylish, innovative, comfortable, and useful. The average American woman in 2022 stands 5'4" tall and weighs about 170 lbs, yet clothing options that fit well off the shelf are limited.

Things get even trickier when the average woman gets pregnant. With a fixed height but an expanding bust and belly, good clothing solutions are even harder to find. Popsiclo makes the ultimate maternity overalls fun and beautiful, expanding and contracting with your changing body. We create maternity clothing in which you will look and feel great!

Content Creation

  • Developed content plans and strategies that aligned with the organization's goals and target audience. Conducted research to identify trending topics, keywords, and target audience preferences.
  • Produced high-quality and engaging content in various formats, such as articles, blog posts, social media posts, videos, infographics, podcasts, or visuals. Ensured that the content was accurate, informative, and aligned with the brand's voice and messaging.
  • Wrote compelling and well-structured copy that captured the reader's attention and conveyed the intended message. Edited and proofread content for clarity, grammar, and spelling.
  • Optimized content for search engines (SEO) by incorporating relevant keywords, meta tags, and internal linking strategies. Ensured that the content was easily discoverable and ranked well in search engine results.
  • Promoted and distributed content through various channels, such as websites, blogs, social media platforms, email newsletters, or content sharing platforms. Developed strategies to maximize content reach and engagement.
  • Developed strategies to promote and amplify content through paid advertising, influencer collaborations, partnerships, or content syndication. Leveraged social media platforms and online communities to increase content visibility and reach.
  • Stayed updated on industry trends, emerging technologies, and best practices in content creation and marketing. Conducted research to identify new content opportunities and innovative approaches.
Popsiclo-Chelsea Fan-Instagram-Content Creation-Fan Heuristics

Social Media Advertisement

  • Developed and implemented social media advertising strategies that aligned with the company's overall marketing goals. Identified target audiences, selected appropriate social media platforms, and defined key performance indicators (KPIs) to measure campaign success.
  • Planned and executed social media advertising campaigns on Instagram. Created engaging ad content, selected relevant targeting options, and managed budget allocations.
  • Created compelling and visually appealing ad content, including ad copy, images, videos, or other media formats. Optimized ads for maximum reach, relevance, and engagement by conducting A/B testing, adjusting targeting parameters, and refining ad creative.
  • Managed social media advertising budgets, ensured efficient allocation of funds across campaigns and platforms. Monitored campaign performance, optimized bids and budgets to maximize return on investment (ROI), and provided regular budget updates to stakeholders.
  • Conducted thorough audience research and utilized targeting options available on social media platforms to reach the desired audience. Segmented audiences based on demographics, interests, behaviors, or other relevant criteria to optimize ad performance.
  • Kept up-to-date with the latest trends, best practices, and innovations in social media advertising. Monitored competitor strategies and industry benchmarks to identify opportunities for improvement and maintain a competitive edge.
  • Increased following from 105 - 600 in 6 months
  • 90% of all sales are directly related to social media advertisements
Popsiclo-Chelsea Fan-Fan Heuristics-Social Media-Impressions

Event Management

  • Collaborated with the CEO to determine booth objectives, target audience, and messaging, providing feedback on the booth layout, including signage, displays, promotional materials, and interactive elements.
  • Interacted with event attendees, engaged in conversations, and provided information about products or services. Generated leads, captured customer data, and followed up on inquiries or requests for more information.
  • Ensured consistent brand messaging, visuals, and representation at the booth, maintaining a professional and welcoming atmosphere aligned with the brand's values and identity.
  • Proactively engaged with potential customers, qualified leads, and collected contact information for follow-up. Collaborated with the sales team to convert leads into sales opportunities.
  • Tracked and measured the effectiveness of the booth exhibit, including foot traffic, leads generated, and conversion rates. Provided post-event reports and analysis to evaluate the success of the booth and identify areas for improvement.
  • Followed up with leads and contacts after the event, nurturing relationships and exploring potential business opportunities. Provided post-event support, answered queries, and addressed customer needs.
Prego Expo San Diego 2023-Carrie Sinha-Chelsea Fan-Fan Heuristics

Customer Engagement

  • Offered personalized product recommendations based on customer preferences, purchase history, or browsing behavior, providing relevant suggestions to enhance the customer's shopping experience.
  • Responded to customer comments, messages, and mentions on social media platforms, engaging in conversations, answering questions, and addressing customer concerns or feedback.
  • Incorporated gamification elements into the customer experience to encourage engagement and interaction, including quizzes, contests, challenges, or interactive features that rewarded customers for participation.
  • Encouraged customers to leave reviews and testimonials on platforms such as Google, Yelp, or the company's website, responded to reviews, thanked customers for their feedback, and addressed any negative reviews.
Popsiclo-Genesis Amar Kemp-Chelsea Fan-Fan Heuristics

eCommerce Platform Management

  • Leveraged Shopify to build the core functionality of the e-commerce platform. Integrated features related to product management, inventory management, order processing, payment gateways, and security.
  • Designed and managed the database structure for the e-commerce platform. Ensured efficient storage and retrieval of product information, customer data, order history, and other relevant data.
  • Integrated the e-commerce platform with third-party services and APIs, such as payment gateways, shipping providers, inventory management systems, customer relationship management (CRM) tools, and marketing automation platforms.
  • Conducted rigorous testing of the e-commerce platform to identify and resolve any functional or performance issues.
  • Optimize the e-commerce platform for search engines, implement marketing campaigns, and integrate tracking tools for performance measurement.
  • Developed and executed strategies to optimize sales and conversions. This included implementing effective pricing strategies, cross-selling and upselling techniques, product bundling, and promotional campaigns.
  • Monitored and optimized website performance, including page load times, uptime, and responsiveness across different devices. Utilized analytics tools to track and analyze key performance metrics, such as traffic, conversions, bounce rates, and customer behavior, to make data-driven decisions.
  • Implemented search engine optimization (SEO) strategies to improve organic search rankings and increase website visibility from score 22 to 42.
  • Optimized product pages, metadata, URLs, and other relevant elements to enhance search engine discoverability and attract targeted traffic.
popsiclo.com ecommerce platform management chelsea fan fan heuristics

Branding Kit

  • Conducted market research and competitor analysis to understand the target audience, market trends, and brand positioning. Developed a brand strategy that aligned with the company's goals and values.
  • Created a visually appealing and distinctive brand identity. This included selecting typography, defining color palettes, and creating brand guidelines for consistent visual representation.
  • Developed brand voice, tone, and messaging guidelines. Ensured that the brand's messaging aligned with its values resonated with the target audience, and remained consistent across all communication channels.
  • Created a visually appealing and user-friendly website that reflected the brand's visual identity and messaging. Ensured consistent branding elements throughout the website, including color schemes, typography, and imagery.
  • Developed comprehensive brand guidelines or style guides documenting the brand's visual identity, voice, tone, messaging, and usage guidelines. These guidelines were a reference for internal teams and external partners to maintain brand consistency.
  • Established and maintained a centralized library or asset management system for all brand assets, including logos, imagery, fonts, templates, and brand guidelines. Ensured easy accessibility for team members and external partners to maintain consistency.
Popsiclo.com Branding Kit Chelsea Fan Fan Heuristics

SEO/Keyword/Hashtag Management

  • Conducted comprehensive keyword research to identify relevant and high-value keywords that aligned with the website's content, target audience, and business goals.
  • Used tools and analytics to discover keyword opportunities and search trends.
  • Developed and executed a content strategy that incorporated targeted keywords and addressed the needs and interests of the target audience.
  • Created high-quality, informative, and engaging content that naturally incorporated relevant keywords.
  • Optimized website content, including meta tags, headings, URLs, and internal linking structure, to ensure keyword relevance and improve search engine visibility.
  • Implemented SEO best practices, such as optimizing title tags, meta descriptions, and image alt tags.
  • Developed and implemented link-building strategies to acquire high-quality backlinks from reputable and relevant websites.
  • Conducted outreach campaigns to build relationships with influencers, bloggers, and industry authorities to secure link placements.
Category Keywords and Hashtags

Influencer/Affiliative Marketing

  • Conducted research to identify suitable influencers and affiliates who aligned with the brand's target audience and values.
  • Stayed updated on industry trends, emerging platforms, and popular influencers in relevant niches.
  • Worked closely with influencers and affiliates to develop engaging and authentic content that aligned with the brand's messaging and values. Reviewed content for quality, compliance, and adherence to brand guidelines.
  • Planned and executed influencer and affiliate marketing campaigns. Coordinated timelines, deliverables, and budgets.
  • Monitored campaign performance and provided regular updates and reports to stakeholders.
  • Established and maintained relationships with influencers and affiliates. Co-managed communication, and collaborated on content creation and promotion. 
  • Ensured influencers and affiliates had the necessary resources and information to effectively promote the brand.
@hellopopsiclo Instagram Influencers Chelsea Fan Fan Heuristics

Views from the Office

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Consulting

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IT Services

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Web Design & Development

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Networking

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Michael Scott

Regional Sales Manager
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Michael Scott

Regional Sales Manager
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Design

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