Dyah Creative

Oversaw the entire website design process via Wix, coordinating team members and ensuring the timely completion of tasks.
Created the visual and aesthetic aspects of the website, including layout, color schemes, typography, and graphics, to deliver a user-friendly interface.
Optimized the user experience (UX) through conducting user research, developing wireframes and prototypes, and implementing intuitive navigation and efficient interaction.
Crafted compelling and well-structured copy that captured the reader's attention and effectively conveyed the intended message.
Edited and proofread content for clarity, grammar, and spelling to maintain a high standard of quality.
Implemented search engine optimization (SEO) techniques by incorporating relevant keywords, meta tags, and internal linking strategies to enhance content discoverability and achieve high search engine rankings.

Conducted comprehensive keyword research to identify relevant and high-value keywords that aligned with the website's content, target audience, and business goals.
Used tools and analytics to discover keyword opportunities and search trends.
Developed and executed a content strategy that incorporated targeted keywords and addressed the needs and interests of the target audience.
Created high-quality, informative, and engaging content that naturally incorporated relevant keywords.
Optimized website content, including meta tags, headings, URLs, and internal linking structure, to ensure keyword relevance and improve search engine visibility.
Implemented SEO best practices, such as optimizing title tags, meta descriptions, and image alt tags.
Developed and implemented link-building strategies to acquire high-quality backlinks from reputable and relevant websites.

Conducted market research and competitor analysis to understand the target audience, market trends, and brand positioning. Developed a brand strategy that aligned with the company's goals and values.
Created a visually appealing and distinctive brand identity. This included selecting typography, defining color palettes, and creating brand guidelines for consistent visual representation.
Developed brand voice, tone, and messaging guidelines. Ensured that the brand's messaging aligned with its values resonated with the target audience, and remained consistent across all communication channels.
Created a visually appealing and user-friendly website that reflected the brand's visual identity and messaging. Ensured consistent branding elements throughout the website, including color schemes, typography, and imagery.
Developed comprehensive brand guidelines or style guides documenting the brand's visual identity, voice, tone, messaging, and usage guidelines. These guidelines were a reference for internal teams and external partners to maintain brand consistency.
Established and maintained a centralized library or asset management system for all brand assets, including logos, imagery, fonts, templates, and brand guidelines. Ensured easy accessibility for team members and external partners to maintain consistency.

Defined the target customer segment for the service offering, understanding their needs, preferences, and pain points to design a solution that addressed their specific requirements.
Visualized the end-to-end customer journey, identifying the key stages, touchpoints, and interactions the customer had with the service, from initial awareness or need recognition to the post-purchase experience.
Differentiated between frontstage and backstage elements, recognizing the visible customer-facing interactions and the internal processes and resources that supported service delivery.
Defined the supporting processes, technology, and resources necessary to facilitate the delivery of the service, such as customer relationship management (CRM) systems, order processing systems, communication channels, and employee training.
Set clear service standards and performance metrics aligned with customer expectations, including response times, quality measures, service level agreements (SLAs), and customer satisfaction targets.

Defined pricing objectives focused on maintaining price competitiveness and conducted extensive research on the target market.
Identified market dynamics to set prices that were attractive to customers while ensuring profitability.
Determined the costs associated with producing and delivering the service, considering both direct and indirect expenses.
Selected an appropriate mixed cost-based or value-based pricing strategy and implemented pricing tactics such as discounts, promotional pricing, and bundle pricing.

Identified, managed, and evaluated third-party vendors, ensuring alignment with project requirements and objectives.
Negotiated and finalized contracts with third-party vendors, meticulously defining and agreeing upon terms, deliverables, timelines, and pricing structures.
Served as the primary point of contact, establishing effective working relationships with agency team members and fostering open communication, trust, and a positive working dynamic.
Monitored and managed project timelines, budgets, and resources to ensure successful execution, promptly addressing any issues or concerns that arose. Identified opportunities for cost optimization and efficiency improvements.
Facilitated collaboration between the agency team and internal stakeholders, providing necessary information, resources, and support to seamlessly integrate the agency's work with internal processes.

Experience