• Conducted a comprehensive 2-year analysis of internal processes in the Group Marketing department, measuring project dates, hours worked, and costs to identify areas for improvement and optimize project timelines and budgets.
• Implemented strategies based on analysis findings to enhance operational effectiveness, resulting in estimated 10% increase in efficiency and 15% cost savings for the department.
• Created a comprehensive workflow map encompassing 40 service offerings provided by internal agencies, including white papers, emails, digital advertisements, PowerPoint presentations, and videos.
• Provided clarity and transparency for the team by mapping out the end-to-end workflow for each service offering, ensuring streamlined and consistent project execution.
• Developed a valuable reference tool that improved project management efficiency and fostered collaboration and communication among cross-functional teams.
• Established standardized workflows that led to greater consistency in quality, reduced turnaround times, and improved overall customer satisfaction.
• Demonstrated strong analytical skills and the ability to optimize internal processes, driving efficiency and effectiveness within the marketing department.

• Played a pivotal role in successfully launching three new products globally in highly competitive US and EMEA markets within the qPCR Biopharma and MDx Applied Biosystems segment.
• Provided comprehensive end-to-end marketing support, ensuring meticulous planning and execution of all aspects of the product introductions.
• Took the lead in product naming, collaborating with internal stakeholders and creative agencies to develop compelling and memorable names for the new offerings.
• Conducted thorough market research and competitor analysis to establish distinct and resonant product names that aligned with target audience and brand positioning.
• Managed the product naming process with strategic thinking, attention to detail, and effective collaboration with cross-functional teams.
• Contributed to the overall success of the new product introductions by crafting impactful brand identities through well-crafted names.
• Ensured the product names accurately conveyed key value propositions and differentiation, setting the stage for successful market entry and influencing customer perception.
• Demonstrated strong abilities in strategic branding, market research, and collaboration to achieve successful product launches.

• Successfully partnered with global and regional Market Development Managers to achieve their marketing objectives through strategic planning and execution coordination.
• Managed a budget exceeding $1 million, providing oversight and support for digital marketing accruals, optimizing resources and driving results.
• Oversaw the management of two creative concepts, collaborating with internal and external vendors and internal agency to ensure alignment with marketing strategy and brand guidelines.
• Coordinated diverse stakeholders, including creative agency, outside agencies, immersive technology team, brand, legal, and qPCR business unit, fostering effective collaboration and communication.
• Collaborated closely with digital operations team and marketing automation engineers to leverage their expertise and enhance marketing efforts.
• Provided crucial support for two A++ launches, showcasing strong project management skills and ability to navigate complex projects successfully.
• Managed a total of 805 tactics, demonstrating exceptional organizational skills and ensuring efficient execution of initiatives.

• Assumed critical responsibilities as the legal and regulatory liaison between marketing and legal teams, strengthening collaboration and ensuring compliance within the organization.
• Created and delivered comprehensive training programs to educate the marketing team on legal and regulatory requirements, resulting in enhanced knowledge and a culture of compliance across the department.
• Facilitated effective cooperation and alignment between departments, leading to streamlined processes and expedited resolution of legal and regulatory matters.
• Achieved a remarkable 20% reduction in workflow by implementing improved processes and fostering efficient collaboration between marketing and legal teams.
• Demonstrated the ability to bridge the gap between marketing and legal functions, fostering a mutually beneficial relationship that ensured adherence to legal and regulatory standards while supporting marketing initiatives.
• Proven track record in navigating complex legal and regulatory landscapes and effectively communicating requirements to the marketing team.
• Applied strong analytical and problem-solving skills to address legal and regulatory challenges, mitigating risks and ensuring compliance across marketing operations.

Team: Chelsea James, Idayat Akindele and Brittany Agnihotri

Placed third

• Conducted extensive market research to validate a potential market opportunity, gathering valuable insights and confirming its viability.
• Identified a short list of strategic options based on the market research findings, assessing their potential for capitalizing on the identified opportunity.
• Conducted thorough financial analysis, considering the potential benefits and required investment for each strategic option.
• Developed an implementation strategy for the selected strategic option, including the creation of milestones, identification of necessary resources, and implementation of risk management measures.
• Created comprehensive recommendations based on the analysis and strategic planning, presenting the most advantageous course of action aligned with market potential, financial feasibility, and company goals.
• Demonstrated proficiency in market research, financial analysis, and strategic planning to support informed decision-making and drive successful business outcomes.
• Applied strong analytical skills to assess market opportunities, evaluate financial implications, and develop actionable strategies for implementation.
• Exhibited a strategic mindset in identifying and recommending the optimal strategic option, considering market dynamics, financial factors, and organizational goals.
• Proven ability to synthesize complex information, evaluate risks, and provide clear recommendations to drive business growth and maximize opportunities.