Buildout Customer Relationship Management
- Created a robust CRM platform using HubSpot, focusing on sales funnel optimization
- Implemented a tagging system to classify companies and clients based on sales funnel stages for efficient segmentation and targeted communication
- Leveraged HubSpot for personalized interactions and campaigns, improving engagement and conversion rates
- Managed pipeline effectively by automating tracking of customer interactions across communication platforms
- Developed a customized reporting dashboard consolidating data from multiple sources for comprehensive visibility into key business metrics
- Set up a scheduler within HubSpot to streamline scheduling processes and enhance efficiency
- Created a library of email templates and snippets for personalized and consistent communications
- Utilized HubSpot’s reporting capabilities to track and report on key business insights, driving data-driven decision-making
- Experience encompasses sales funnel management, account-based marketing, automated tracking, reporting, scheduler setup, email templates, and business analytics
Search Engine Optimization
- Developed an SEO platform and implemented a highly effective content strategy
- Organized content based on relevant topics and closely monitored performance over time
- Identified strategic keywords and crafted a content strategy around them and related products
- Optimized content for search engines, ensuring it was informative, valuable, and search engine-friendly
- Implemented advanced SEO techniques such as blog SEO optimization, compelling CTAs, backlink building, and strategic internal linking
- Utilized a topic cluster model to interconnect and organize content around pillar topics
- Significantly improved website’s average rank from 80 to 15, boosting visibility and authority in search engine rankings
- Demonstrated expertise in developing and executing comprehensive SEO platforms, targeted content strategies, and achieving exceptional organic visibility and search engine rankings.
Social Media Management
- Oversaw management of all social media channels
- Ensured communication and updates were relevant to the targeted audience
- Utilized search engine optimization (SEO) and keyword techniques for effective content optimization
- Monitored and analyzed social media metrics to measure performance and make data-driven decisions
- Developed and implemented social media strategies to increase engagement and reach
- Created and curated compelling and shareable content for various social media platforms
- Interacted with followers, responded to comments, and addressed inquiries promptly
- Stayed updated with social media trends and best practices to optimize strategies
- Collaborated with cross-functional teams to align social media efforts with overall marketing objectives.
Event Management
- Successfully organized logistics and meticulously planned various external and internal corporate events
- Coordinated all aspects of the ATD Conference in 2017, including venue selection, vendor management, registration, speakers, sessions, audiovisual requirements, and networking opportunities
- Ensured the event ran smoothly, meeting attendees’ expectations and contributing to its success
- Managed the logistics and planning for the 12-week Moxie Masterclass, a comprehensive training program
- Organized class schedules, secured venues, and coordinated with instructors and participants for a structured and engaging learning environment
- Implemented effective event management strategies, contributing to the success of the Masterclass and delivering a valuable educational experience
- Meticulous attention to detail and coordination skills ensured the smooth execution of events and provided exceptional experiences for attendees
Recruiting and Hiring
- Recruited and hired top talent by developing effective sourcing strategies, conducting screenings, and employing targeted interview techniques
- Aligned the hiring process with organizational goals and values to attract candidates who are skilled and fit the company culture
- Led training and onboarding of newly hired employees, creating comprehensive programs tailored to departmental needs
- Facilitated orientation sessions to familiarize employees with company policies, procedures, and expectations
- Created growth opportunities and implemented ongoing training initiatives to promote professional development and nurture a learning culture
- Provided coaching and mentorship to support employees in reaching their full potential
- Contributed to building strong internal teams, fostering a positive work environment, and driving organizational growth
- Attracted and retained skilled professionals through effective recruitment, comprehensive training, and employee development
Multichannel Campaigns
- Designed and executed a strategic direct marketing campaign
- Increased profits by 20% and accounted for 40% of all revenue generated in 2017
- Targeted influential leaders in a specific organization engaged in speaking events
- Built rapport with these leaders through personalized outreach
- Leveraged initial connections to expand the company’s network
- Ultimately aimed to offer corporate services through the campaign
Client Management and Projects
- Managed creation of client proposals, ensuring comprehensive and persuasive documents that outline services, strategies, and deliverables
- Coordinated projects for clients from initiation to completion, collaborating with cross-functional teams and stakeholders to define objectives, establish timelines, and allocate resources
- Curated relevant resources to enhance client projects, researching and selecting tools, software, and industry best practices aligned with their needs
- Demonstrated exceptional client service by tailoring proposals to address specific requirements and goals, leading to new business opportunities
- Maintained effective communication and provided clear direction throughout project lifecycle to meet or exceed client expectations
- Contributed to client success by providing valuable resources and staying updated on industry trends
- Delivered strong results through attention to detail, effective communication, and commitment to meeting client objectives.
