Fan Heuristics
Chelsea Fan, MBA
Marketing heuristics are psychological strategies marketers employ to sway consumer behavior and decision-making.
Chelsea Specializes in Solving Growth Problems at Every Stage.
A comprehensive approach encompassing digital and traditional marketing, technological advancements, and strategic business planning aimed at achieving meaningful and sustainable growth.
Chelsea's Experience
Chelsea's area of specialization lies in resolving growth issues throughout the entire lifecycle of a business, utilizing a comprehensive methodology that combines digital and traditional marketing, technological advancements, and strategic business planning, all focused on achieving substantial and enduring growth.
- Rady School of Management
- Thermo Fisher Scientific
- UCSD Health
- Eton Biosiceince
- Popsiclo
- Moxie Institute
- Mpact International
- SD Padres
- Bella Snow
- Dyah Creative
Endorsements
Amy Nguyen-Chyung, PhD, MBA
Lab to Market Faculty, UCSD Rady School of Management, and LP
Amy Nguyen-Chyung, PhD, MBA
Lab to Market Faculty, UCSD Rady School of Management, and LP
Chelsea worked on three projects under my supervision (one for a core course and two for independent studies). She did exceptional work and demonstrated strong marketing and strategic expertise and client management skills. First - she took on a leadership role on a team of 6 working with a life science client, interacting directly with and gaining the trust of the CEO. Second, she was a valuable team member working with a healthcare client, leading her piece. Most recently, she proposed an independent study benchmarking marketing functions in a life science company, in which she presented, gathered, and analyzed marketing metrics to help drive marketing improvement at her employer. In class, Chelsea was helpful to her peers, and thus was natural when I needed to find a TA who could help advise other MBAs on a range of marketing and strategy projects. Chelsea is always positive and professional. I highly recommend her.
Dawn Brookshire
Director, Marketing Programs and Business Support at Thermo Fisher Scientific
Dawn Brookshire
Director, Marketing Programs and Business Support at Thermo Fisher Scientific
Chelsea is a sharp and strategic thinker adept at finding opportunities for improvement and providing needed solutions. She's got business, marketing, and operations acumen, and contributed significantly to numerous Life Sciences functions at Thermo Fisher Scientific - including marketing program management, market development, and creative services/operations. She's held in high regard by her business partners, stakeholders, and teammates and is someone I hope to continue working with in the future!
Carlos Rojas, MBA
Director of Operations & Clinical Research, UC San Diego Health
Carlos Rojas, MBA
Director of Operations & Clinical Research, UC San Diego Health
Chelsea delivered exceptional marketing and forecasting materials for our high-stakes project with an academic medical center. Her ability to ask insightful questions contributed to a successful client engagement where both consulting team and the customer learned more about the capital investment program than anticipated. You'll appreciate Chelsea's manner of finding her way through team situations to best identify how she can contribute and lead efforts that drive toward delivery. Whether you seek a marketing specialist or a flexible thinker, Chelsea can quickly jump into just about any effort with her intuition and curiosity.
Elizabeth Yan Zhang, MBA, PhD
CEO and Founder at GeneGoCell
Elizabeth Yan Zhang, MBA, PhD
CEO and Founder at GeneGoCell
Chelsea Fan led a team of MBA graduates from UCSD Rady School of Management to develop a marketing strategy for Eton Bioscience, Inc in 2020. It's a 3-month project. As a Rady MBA Alum and a friend of the CEO of Eton then, I introduced them and observed Chelsea and her team throughout the process. The end result was a marketing plan for Eton that exceeded Eton's expectations. Eton benefited profoundly from this project by implementing most recommendations from this team. Chelsea showed her dedication, savvy business sense, and most importantly, leadership throughout the whole process. As Eton's CEO said that he has no reservation about recommending Chelsea to all organizations and have no doubt that she will be an invaluable asset to the team and organization.
Offerings
Consult
Chelsea specializes in customer and marketing strategies, leveraging her expertise to help businesses achieve their client's goals. With a keen understanding of market trends and consumer behavior, she provides actionable recommendations and insights to optimize customer experiences and drive business growth.
Design
Chelsea offers comprehensive design and content creation strategy services, leveraging her expertise to deliver impactful solutions tailored to clients' needs. She combines creativity and strategic thinking to develop visually compelling designs and engaging content that captivates audiences and drives meaningful results.
Develop
Chelsea specializes in developing robust marketing operations infrastructure, providing businesses with the framework to streamline their marketing processes and optimize efficiency. She brings expertise in designing and implementing systems, tools, and workflows that enhance collaboration, automate tasks, and drive the seamless execution of marketing strategies.