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Content Creation
- Developed content plans and strategies that aligned with the organization's goals and target audience. Conducted research to identify trending topics, keywords, and target audience preferences.
- Produced high-quality and engaging content in various formats, such as articles, blog posts, social media posts, videos, infographics, podcasts, or visuals. Ensured that the content was accurate, informative, and aligned with the brand's voice and messaging.
- Wrote compelling and well-structured copy that captured the reader's attention and conveyed the intended message. Edited and proofread content for clarity, grammar, and spelling.
- Optimized content for search engines (SEO) by incorporating relevant keywords, meta tags, and internal linking strategies. Ensured that the content was easily discoverable and ranked well in search engine results.
- Promoted and distributed content through various channels, such as websites, blogs, social media platforms, email newsletters, or content-sharing platforms. Developed strategies to maximize content reach and engagement.
- Developed strategies to promote and amplify content through paid advertising, influencer collaborations, partnerships, or content syndication. Leveraged social media platforms and online communities to increase content visibility and reach.
- Stayed updated on industry trends, emerging technologies, and best practices in content creation and marketing. Conducted research to identify new content opportunities and innovative approaches.
Website Design
- Oversaw the entire website design process via Wix, coordinating team members and ensuring the timely completion of tasks.
- Created the visual and aesthetic aspects of the website, including layout, color schemes, typography, and graphics, to deliver a user-friendly interface.
- Optimized the user experience (UX) through conducting user research, developing wireframes and prototypes, and implementing intuitive navigation and efficient interaction.
- Crafted compelling and well-structured copy that captured the reader's attention and effectively conveyed the intended message.
- Edited and proofread content for clarity, grammar, and spelling to maintain a high standard of quality.
- Implemented search engine optimization (SEO) techniques by incorporating relevant keywords, meta tags, and internal linking strategies to enhance content discoverability and achieve high search engine rankings.
Branding Kit
- Conducted market research and competitor analysis to understand the target audience, market trends, and brand positioning. Developed a brand strategy that aligned with the company's goals and values.
- Created a visually appealing and distinctive brand identity. This included selecting typography, defining color palettes, and creating brand guidelines for consistent visual representation.
- Developed brand voice, tone, and messaging guidelines. Ensured that the brand's messaging aligned with its values resonated with the target audience, and remained consistent across all communication channels.
- Created a visually appealing and user-friendly website that reflected the brand's visual identity and messaging. Ensured consistent branding elements throughout the website, including color schemes, typography, and imagery.
- Developed comprehensive brand guidelines or style guides documenting the brand's visual identity, voice, tone, messaging, and usage guidelines. These guidelines were a reference for internal teams and external partners to maintain brand consistency.
- Established and maintained a centralized library or asset management system for all brand assets, including logos, imagery, fonts, templates, and brand guidelines. Ensured easy accessibility for team members and external partners to maintain consistency.
SEO/Keyword/Hashtag Management
- Conducted comprehensive keyword research to identify relevant and high-value keywords that aligned with the website's content, target audience, and business goals.
- Used tools and analytics to discover keyword opportunities and search trends.
- Developed and executed a content strategy that incorporated targeted keywords and addressed the needs and interests of the target audience.
- Created high-quality, informative, and engaging content that naturally incorporated relevant keywords.
- Optimized website content, including meta tags, headings, URLs, and internal linking structure, to ensure keyword relevance and improve search engine visibility.
- Implemented SEO best practices, such as optimizing title tags, meta descriptions, and image alt tags.
- Developed and implemented link-building strategies to acquire high-quality backlinks from reputable and relevant websites.
- Conducted outreach campaigns to build relationships with influencers, bloggers, and industry authorities to secure link placements.
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Consulting
IT Services
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Web Design & Development
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Networking
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Michael Scott
Regional Sales Manager
Michael Scott
Regional Sales Manager
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Design
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