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Website Design
- Oversaw the entire website design process via Wix, coordinating team members and ensuring the timely completion of tasks.
- Created the visual and aesthetic aspects of the website, including layout, color schemes, typography, and graphics, to deliver a user-friendly interface.
- Optimized the user experience (UX) through conducting user research, developing wireframes and prototypes, and implementing intuitive navigation and efficient interaction.
- Crafted compelling and well-structured copy that captured the reader's attention and effectively conveyed the intended message.
- Edited and proofread content for clarity, grammar, and spelling to maintain a high standard of quality.
- Implemented search engine optimization (SEO) techniques by incorporating relevant keywords, meta tags, and internal linking strategies to enhance content discoverability and achieve high search engine rankings.
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Branding Kit
- Conducted market research and competitor analysis to understand the target audience, market trends, and brand positioning. Developed a brand strategy that aligned with the company's goals and values.
- Created a visually appealing and distinctive brand identity. This included selecting typography, defining color palettes, and creating brand guidelines for consistent visual representation.
- Developed brand voice, tone, and messaging guidelines. Ensured that the brand's messaging aligned with its values resonated with the target audience, and remained consistent across all communication channels.
- Created a visually appealing and user-friendly website that reflected the brand's visual identity and messaging. Ensured consistent branding elements throughout the website, including color schemes, typography, and imagery.
- Developed comprehensive brand guidelines or style guides documenting the brand's visual identity, voice, tone, messaging, and usage guidelines. These guidelines were a reference for internal teams and external partners to maintain brand consistency.
- Established and maintained a centralized library or asset management system for all brand assets, including logos, imagery, fonts, templates, and brand guidelines. Ensured easy accessibility for team members and external partners to maintain consistency.
Social Media Content
- Produced 20 high-quality and engaging content in various formats for social media posts, videos, infographics, and other media visuals.
- Ensured the content was accurate, informative, and aligned with the brand's voice and messaging.
- Developed and implemented social media strategies to increase engagement and reach.
- Created and curated compelling and shareable content for various social media platforms
Service Offering Tiers and Pricing Strategy
- Defined the target customer segment for the service offering, understanding their needs, preferences, and pain points to design a solution that addressed their specific requirements.
- Visualized the end-to-end customer journey, identifying the key stages, touchpoints, and interactions the customer had with the service, from initial awareness or need recognition to the post-purchase experience.
- Differentiated between frontstage and backstage elements, recognizing the visible customer-facing interactions and the internal processes and resources that supported service delivery.
- Defined the supporting processes, technology, and resources necessary to facilitate the delivery of the service, such as customer relationship management (CRM) systems, booking processing systems, communication channels, and employee training.
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Consult
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Design
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Develop
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Consulting
IT Services
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Web Design & Development
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Networking
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Michael Scott
Regional Sales Manager
Michael Scott
Regional Sales Manager
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Design
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